Most new businesses are not aware of the proper business etiquette in e-mail marketing. There is a right way to be professional with your e-mail marketing and keep clients happy. Keep reading for some great etiquette tips for your email marketing campaign.
Do you want to be known as a spammer? If you send emails that are unsolicited, people will think you are a spammer. This is not only harmful to your reputation, but it can actually cause your ISP to block you or your email service provider to suspend your account.
Before you send out emails, make sure to proofread them. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. If you have put any links in your emails, make sure they are able to be clicked.
Test out different subject lines with the A/B testing method. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Be sure to get permission before you use email to contact anyone. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Keep in mind that the goal of marketing with email should be to promote and sell your goods. Thus, each and every message ought to increase the likelihood of a sale. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Include articles and information for your subscribers which is not available on your website. You can also send out limited offers and discounts. Be prepared to offer holiday or birthday greetings, and other special communications, that don’t always appear to be eliciting a purchase.
Utilize the least amount of graphics in your email as you can without making it look bland. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, email programs may send image-heavy emails to your junk mail folder.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. The more choices customers have, the more they will see the business relationship as equal and mutually beneficial.
As this article has shown, it’s key for email marketing companies to follow proper etiquette. Being rude to your customers will quickly cut down on the amount of subscribers you have. Use this advice to avoid annoying your happy customers.