Social media sites are exploding, so it makes sense that Facebook marketing is becoming more interesting to business owners. If you share this interest, you should spend some time learning the fundamentals. Read through the tips outlined below for more information.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Any online content that you publish should link to your Facebook page. Set up your blog so that new posts are automatically linked on Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Facebook Offers allows you to promote contests or free giveaways to your customers. Just create the offer and then make it a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
You should choose a strong argument to convince customers to subscribe to your social media updates. People need to see a value in joining your Facebook marketing campaign. You could for instance offer a small immediate discount to the customers who subscribe to your Facebook campaign before completing an order.
When making a decision, ask your fans for input. People enjoy feeling like they are up-to-date and important. These are the best minds to tap into for opinions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Allow people to “share” your posts and updates. If your business page contains excellent information, then your customers will likely want to share it with others. Sharing and interacting with others is the center of Facebook. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.
Use Facebook to get some feedback from your fans. You could for instance share a poll to find out which product your fans prefer. Generate some interest for your Facebook marketing campaign by involving your subscribers in decisions regarding launching new products. Create a poll to find out what kind of products your subscribers would like to see in the future.
Do not hesitate to moderate the negative comments you receive on your Facebook page. Some customers will probably post complaints on your Facebook page. Try satisfying them by offering a free product or a refund but do not start an argument. You could develop a negative image for your brand if your customers see negative comments on your page.
As the information here suggests, you shouldn’t be intimidated about stretching your wings to try Facebook marketing. This will take a lot of time and effort though. Have some patience and use the advice you’ve learned here to your advantage.